We help early & growth-stage SaaS Businesses convert landing page visitors into qualified leads & paying customers - through high-quality product explainers - crafted for B2B buying.
where the art of cinema meets the science of marketing to produce
Explainers can be great at guiding prospects from awareness to consideration, and eventually to purchase. But SaaS marketers often face challenges like unclear messaging, poor engagement, and the risk of underperforming investments.
The lack of an effective explainer on your landing page or website leaves potential customers confused about what you offer and why it matters.
This can cause visitors to leave without understanding how your solution solves their problem - undermining trust & making it harder to convert visitors into paying customers.
SaaS products often have multiple features, user workflows, and technical jargon that can confuse prospective customers.
Explaining how a SaaS tool integrates with other systems, solves a specific pain point, or scales with the business can get tricky.
If visitors can’t immediately understand the benefit of your product, they won’t engage. A value proposition that's vague, overly technical, or buried beneath complex jargon leads to confusion.
A poorly executed product video fails to capture attention and convey the right message, leading to missed sales opportunities.
Many SaaS companies jump straight into producing an expensive explainer video, thinking it will solve their conversion issues, but they skip the critical step of testing their features and messaging first.
This often leads to a five-figure ($) gamble on a video that may not resonate with their target audience.
Without validating your value proposition through smaller-scale testing, you risk investing heavily in content that misses the mark, rather than refining what truly drives engagement and conversions.
SaaS companies with limited budgets often have to depend on freelancers & studios that make cookie-cutter videos, that fail to stand out.
These generic videos lack any originality & brand-specific elements, & are typically templated with the same icons, graphics, & script structures.
As a result, they blend in with competitors and do little to differentiate your product or convey its unique value proposition. This leads to missed opportunities in building a strong, memorable brand identity, and prospects often disengage due to a lack of connection or a perceived lack of value in the presentation.
It's not like you can just "try it and see." Videos take time to show results, and if you need to tweak it later based on feedback, you might have to spend the same amount again, doubling or tripling your costs in the same year.
When businesses don’t adapt videos based on audience feedback or performance data, they fail to capitalize on valuable insights that could improve their marketing efforts.
Stagnant, non-iterative content becomes obsolete and less impactful over time.
In this highly competitive space growing more complex everyday, investing in an explainer is not as simple anymore. If you don't get it right - without understanding what resonates with your audience - you don't just waste time, you lose customers & serious money.
Without solving this, companies risk wasting marketing budgets and missing opportunities to convert traffic into revenue.
Leading to lost sales opportunities.
Without effectively conveying a product's value, businesses fail to capture their audience’s attention, which hurts both short-term sales and long-term brand building.
Shelling out 5 figures for an explainer can make sense when you've nailed down on your messaging & communication. But before that, you need a partner than can help you test your ideas & assumptions before you go all in.
SaaS companies with limited budgets often end up with generic videos that don’t differentiate their product from competitors. This lack of originality leads to low brand awareness & recall, and fails to create a lasting impression on potential customers.
When SaaS companies don’t have the flexibility to iterate on video content based on audience feedback, they miss out on improving engagement and conversion. Stagnant content can quickly become outdated, making it less effective over time. Without regular adaptation, marketing dollars may be wasted on content that no longer resonates.
Creating content for your SaaS doesn't have to be this complex. We help you make it simple, affordable, & quick - without any financial & reputation risk.
We will help you create a highly-engaging explainer video that will improve your website conversions to the next stage of your funnel by at least 10% within 90 days. This means 10% more sales meetings, trial sign-ups, or product sales.
If we don’t, we’ll optimize the video free-of-cost by improving the script & content based on qualitative & quantitative feedback from your prospects. If we still don’t hit the goal within 90 days of deploying that, & you don't want to use the video? We’ll refund you in full.
We help you tell a human-centric story that places your customer at the center of your solution, clarifying your product's value in a context that resonates with them both emotionally & practically.
We make your SaaS easy to understand & remember, showcasing it as the ‘light’ leading your customers to a better life & improved business results.
We know that SaaS products can be highly technical and feature-rich, which can make them hard to explain.
Our video will transform that complexity into clear, concise narratives, making it easier for prospects to quickly grasp how your product works, its benefits, and how your product fits into their workflows.
We help you connect your product with different situations & contexts your customers would potentially use it in.
An explainer that helps your prospects visualize how your product fits into their daily lives & makes it better has much higher chances of resonating with them - encouraging them to shortlist, try, or purchase your product.
To make it easier for you to decide, we've removed variabilities that make price-points for animation work confusing & expensive.
With us, you pay a fixed price, and get a high-quality product. As simple as that.
We use original, high-quality graphics, animation, & sound design, tailored to your brand & product, to ensure our films are highly engaging, memorable, & shareable.
We stay within the box of your brand guidelines but tap into them as creatively as possible, so that you don’t just stand out & be distinctive, but elevate the perception & value of your brand in the eyes of your audiences.
Once the video is out - we enable you to come back to us with qualitative & quantitative feedback from your audiences, to improve on the script, the design & graphics, or add in any product updates. This ensures your video remains relevant, & adapts according to real customer insights—at no additional cost to you.
If we don’t help you touch 10% increase in conversions in spite of that & you don’t want to use the video anymore? We’ll refund you in full, no questions asked.
Made for Early-Stage & Growing Startups - so you get more bang for your buck, every-time.
Grow Audience Engagement & Conversions by 10-30%
on your website & landing page.
Zero Risk, Guaranteed Performance
If we don’t help increase audience engagement by 10%, we’ll continue to create and optimize content at no additional cost or refund you fully. Terms of Service Applicable.
Driven by Story-Telling for Tech & SaaS
Our approach simplifies complex tech concepts, making them relatable and engaging for decision-makers, helping build trust and accelerate conversions.
Save effort & Time with Done-For-You Content
We provide end-to-end video strategy & production services. All you have to do is show up to provide your subject matter expertise, & give us a couple of hours for feedback,
We will spend 1-2 hours with you understanding your insights on your company, your products, your market & your customers.
We will come to you with 3 concepts based on real customer insights. This would tell you how we can tell a story that will resonate with your audiences, & the audio-visual treatment we will adopt.
We create a shot-breakdown & storyboard according to the script, detailing out exactly what we will show in each frame of the video.
Once we’ve finalized our creative treatment, we design & illustrate all the scenes, & prepare our files for animation.
We then animate each scene & composite them all together as per the voiceover & music.
We finalize the film with careful editing, color grading, and immersive sound design.
We then export it out as per the required specs, upload it privately on Vimeo, and deliver the downloadable link to you.
Before you deploy the video, we capture information about your landing page conversion rates, so that we have benchmarks to measure against.
We will also guide you on how best to present the explainer on your landing page & distribute it across your social accounts for more effective coverage.
For the 3 months following deployment, we will monitor how our video performs on your landing page - Retention Rates, No. of views that convert to sign-ups, etc. We will also monitor social mentions and how prospects are responding on other channels. We will also look at qualitative feedback you may have from your conversations with customers.
If by the end of 3 months, we're not able to help you increase conversions by 10%, or if there's significant gaps between the messaging of our video & the qualitative feedback you receive on it - we will work with you to redo the video as required.
If we're not able to help you increase conversions by 10% at the end of the next 3 months or if you want to stop using the video - we'll refund you in full.
Find out how much it costs to get a 2D Animated explainer made with our calculator. If you're looking for something specific, contact us for a more customized quotation.
Here's what to expect when you reach out to us.
Answer some preliminary questions so that we can prepare & schedule a meeting with us. You can also mail us & we can schedule the meeting as per your convenience.
We will share our process of creating video content for your SaaS & understand your problems & requirements for your specific project.
Choose how you want to proceed, select a package, & sign the contract! You'll then receive a kick-off mail & we'll get the project started :)