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PROJECT OF THE MONTH

Website Animations for CTGT.AI

We created five looping animations for CTGT’s website, each designed to visually break down and simplify their complex technology in action. These animations showcased real-world, industry-specific use cases—helping potential clients quickly understand how CTGT’s solution applies across different sectors, without needing to dig through technical documentation.

VISUALS FROM OUR WORK
The Problem

High-Value Tech Offerings are hard to buy

Tech Services like Digital Transformation, AI, ML, Cloud, CyberSecurity, etc, involve highly technical concepts whose end-outcomes & benefits are hard to visualize, understand, & compare competitors for. They may be hard to sell, but they're much harder to buy.

Complexity Overwhelms Non-Technical Audiences.

Tech services like AI, ML, and Cloud solutions often involve highly technical concepts that can overwhelm or confuse non-technical decision-makers, especially in executive roles.

Building Trust over Long Sales Cycles is hard.

Services like Digital Transformation and Cloud often involve significant investments, so companies are cautious about making a decision.

The long sales cycles can lead to hesitation or a lack of urgency from buyers, and decision-makers may take months to compare solutions.

In the meantime, they may lose track of key points or fail to grasp all the benefits of a solution.

Misalignment of Value Proposition Across Decision Makers.

In B2B tech sales, decisions are often made by a group that includes technical specialists, procurement officers, and business leaders. Each group has different priorities—technical reliability, cost-effectiveness, and ROI.

Each group evaluates the product or service from their own perspective, often leading to confusion or conflict over its value.

Capturing & Retaining Attention in Meetings, Conferences, & Events is difficult.

In high-stakes environments like conferences or meetings, attention spans are short.

Attendees are often overwhelmed with information, and long, text-heavy presentations can cause the audience to disengage quickly.

The key challenge is conveying complex information in a way that’s both engaging and easy to digest, while standing out in a crowded space.

Uncertainty Around the Value of Emerging Technologies.

Newer technologies like AI and ML can sometimes feel abstract to potential clients who don’t understand how they apply to their specific needs.

Difficulty Standing Out in a Competitive Market.

Many tech services companies struggle to differentiate themselves in competitive fields like AI, ML, or Cloud, where multiple vendors offer similar solutions.

THIS IS WHERE WE COME IN

We help IT & Consulting Firms create Clear, Unforgettable, Story-driven Explainers

So your buyers can have the clarity & confidence they need - to take the next step.

We dive deep into your product or service, your users, and the moment you want them to say "I need this." Then we build a video that brings that moment to life — through a unique, animated audio-visual experience that's clear, emotional, and that stands out.

Schedule a Call ➔ Our Work Our Process

Simplify Complex Concepts

We translate your service's most technical aspects into simple, intuitive visuals — so your audience quickly understands how it works and why it matters.

Create Instant Clarity

In 3 minutes or less, we help your prospects “get it" by connecting service features with real-world outcomes. We go beyond listing what your service does — we show what it does for them, so your audience sees value, not just functionality.

Build Trust Through Storytelling

We craft explainer videos that connect emotionally — by focusing on the voice of your customer and making them the hero of the story.

Speed Up Your Sales Cycle

A clear, compelling explainer helps align internal stakeholders faster — so decisions don’t stall and your sales team spends less time repeating themselves in every conversation.

Stand Out with Custom Visual Storytelling

No templates, no stock icons — we craft original illustrations, animations, and sound design to create a distinctive brand experience your prospects actually remember.

Drive Conversions

When people understand your value, they take action. Our videos help turn interest into intent — converting more cold audiences into warm prospects.

Explainers, Done Better

Crafted not just to look good, but to convert. Tailored for IT-Enabled Services & Products.

Schedule a Call ➔ Contact Us

Strategy-First, Always

We follow a proven, standardized process that connects your business goals, your customer’s voice, and your product’s core value — so every story we tell is built to resonate and convert.

Co-Created with You

You’re involved at every key stage — from narrative to visuals — ensuring the final video doesn’t just meet the brief, but feels true to your vision and brand.

IT & SaaS-Smart

With 7+ years of experience and 200+ Tech videos under our belt, we get your product quickly and speak your buyer’s language.

Feedback-Friendly

Our unique, customizable add-on lets you return for updates based on real audience feedback — up to 6 months after launch.

TESTIMONIALS

Hear it Straight from Our Our Esteemed Clients

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Ananda went above and beyond to work with a fully global team to develop our first SAP video. She always reacted with grace & came to the creative team with solutions no matter how complex the ask was. She was vital to the success of the project.

Jennifer Miller

Producer, SAP Services Project

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Just wanted to send a long a big THANK YOU for the work you did to support the client pitch. Differentiating ourselves like this makes a big impact and really appreciate that you spent the time.

Dounia Senawi

Principal, Deloitte Consulting

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Jason Eldred
MD, Pfizer, Deloitte

The video was a big hit and was really loved. Thanks again for all of your efforts and time to make this happen. Let's make more videos together!

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Nataraj Tamanna
Partner, Deloitte

I had goosebumps multiple times while watching it ! This is truly world class.

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Denise Coulter
Pfizer Team

Wow!!! Amazing job! Almost 18 mins, but it flies by... the editing is so well done. I loved it! Music and sound is perfect.

OUR WORK

Featured Client Projects

Schedule a Call ➔ Our Work Our Process
HOW WE CREATE ANIMATED EXPLAINERS

Our Process to get this right For You

In-Depth Discovery

- Tell us about your business & your customers
- Tell us about your product, its features & benefits
- Share insights from sales conversations

Project Planning

- We create a schedule that maps out milestones & deliverables for each phase of the project
- We staff highly skilled creatives that are relevant for the project

Video Creative Strategy

- We curate & select visual styles relevant for the video and accordingly start work.

Video Production

- We write scripts & create storyboards.
- We create the final graphics & illustrations.
- We animate each frame based on pre-determined animation styles.

Video Post-Production

- We edit, design sound, & colour grade
- We deliver your video assets according to the schedule, optimized for various channels.

Audience Feedback

We will also help you incorporate audience feedback or small updates to your video if required, once within 6 months of the project delivery.

HOW TO GET STARTED

Create Explainers that Drive Results.

Reach out to us & get started :)

Schedule a Call ➔ Contact Us
Schedule a meeting

Answer some preliminary questions to schedule a meeting with us. You can also mail us at ananda@filmsbyananda.com & we can schedule the meeting as per your convenience.

Discuss specifics about your requirements

We will share our process of creating video content for your SaaS & understand your goals & requirements for your specific project.

Select a package & get started!

Choose how you want to proceed, select a package, & sign the contract! You'll then receive a kick-off mail & we'll get the project started :)